Slogans being used within fashion isn't a new concept, it has been around for years popping in and out of trends season after season. What is the obsession of slogan fashion? To make a point? To convey emotion? Or to simply have a great slogan as part of your everyday wardrobe?
The designer who is known for controversy. Westwood proved her point of wanting a climate change at London Fashion Week SS13. Herself and her models paraded down the catwalk with 'Climate Revolution' printed on t-shirts.
It is fair to say she surely got her point across, celebrities such as Lady Gaga wore the shirt, along with various media sources covering the story.
House of Holland are well known for their risque and a little bit naughty slogans. In fact slogan tee's are what placed Henry on the fashion world map.
The slogans he used involved famous fashion icons in a interesting form. "Give us a blow Daisy Lowe" and "Flick ye bean for Agyness Dean" being the more risque of the collection. These type of fashion slogans are in no way offensive, they are just a form of humour which can be shown within collections.
If you think of the 80s you should certainly think of Katharine Hamnett. Designing slogan shirts for Wham and Frankie Goes to Hollywood was a major point in the designers career. In 1984 Katharine met Margarat Thatcher whilst wearing a shirt from her protest collection reading '58% don't want pershing', Hamnett used this opportunity for a photo to make a political statement.
Well Katharine, political statement well made.
Modern day slogan fashion
Bringing it to the modern day of 2014, where slogan fashion is less about political statement and causing controversy and more about wearing a pretty good saying on your chest- which quite frankly, I like the idea of. There are some sayings that just relate so well to every girls life and so why not wear them with pride? We are all thinking them in our heads anyway.
Rock on Ruby know me. They know my brain, how I think and what I want printed on a crop top.
The less serious tone of slogans have a subtle but great fashion impact. They are massively on trend right now, whether it be one word slogans or a whole statement- everyone every where is and should be wearing them. It adds a little something extra to an ordinary outfit, whether it be on of your life rules or a general thought, you can personalize your own top and wear it with style.
What do you think about the slogan trend?